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• 15 years’ experience in Digital Marketing, particularly powering Digital Transformation from scratch in multinationals; defining vision, strategy, capability & talent, learning, business impact and ROI of discipline for the company
• Leading and Managing Regional teams on digital CRM strategy and Customer Contact Programs in consumer tech and fashion/luxury sectors.
• Business and Data analysis – Media and Web Analytics, Behavioral Analytics, Database marketing, SEM, ROI modeling and Consumer Research.
• Managing cross country and cross functional team and regional budgets. Agency management.

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