Personal Information
Organization / Workplace
Melbourne, Australia Australia
Occupation
Marketing Automation and Digital Experience Leader
Industry
Advertising / Marketing / PR
Website
About
Creating extraordinary digital experiences through strategic vision, technical craft and intrepid leadership.
The customer comes first ~ keep your tools sharp ~ the data never lies.
Experienced large scale CRM and Marketing Automation senior leader with a keen understanding of multi-channel personalisation and a decade of experience in digital operations, customer experience, analytics and loyalty.
Specialties:
Customer engagement and experience design.
Full stack marketing automation strategy and enablement.
Digital Strategy and enablement.
Customer growth and retention strategy.
Loyalty Analytics and Campaign development.
Consumer Data Analytics and Customer Segmentation Modelling...
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