Consultant building personalised Customer Experiences on every channel of the Consumer Journey. In love with CRM, CRO, data and psychology of persuasion. GTM learner. Google Analytics & TagCommander certified.
Industries: telco (B2B), banking, financial services, consumer products, education, e-commerce, energy, entertainment, fashion, food & beverage, luxury, real estate, sport, tourism & travel.
Specialties: customer journey, marketing automation/personalisation, performance, CRO, analytics.
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Twitter: https://twitter.com/ballestra