Personal Information
Organization / Workplace
Madrid Area, Spain, Madrid Spain
Occupation
Chief Marketing Officer & Chief Digital Officer at Sanitas
Industry
Finance / Banking / Insurance
Website
About
In March 2015 I joined Sanitas as the Chief Digital Officer & CMO for Spain and Latam reporting to the CEO as a member of the steering committee. This was a new executive role Sanitas created in order to accelerate its digital transformation to better serve the always changing needs of our customers. My responsibilities include the management of the brand, the online and offline marketing investments and all the digital projects the organization. I firmly believe in the use of modern leadership methods motivating my teams by giving them room for making their own decisions, coaching them when necessary and assuring clarity in our communication.
Prior to joining Sanitas, I held the positio...
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