I’ve been working at the interface between brands, business, people and technology for over 15 years. My background in psychology and behavioural sciences underpins my experience in brand strategy and consultancy. Over the years I’ve developed a deep understanding of business issues and have helped brands capitalise on opportunities through alignment of strategy and culture.
I love working with cross-functional teams in this pure space where commerce and creativity converge. I'm evangelical about putting people at the core of what we do; ensuring decisions are based on real needs and insights.
I’ve been lucky enough to work with some amazing talent, both agency and client side, acros