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Gurgaon, India India

Director - Services Marketing @ Microsoft | B2B | Sales | Pre-sales | Sales Operations | Strategy | Marketing

Technology / Software / Internet

While digital transformation is disrupting businesses, it is having an even more profound impact on the roles of sales teams that are trying to sell to such businesses. Newer market opportunities are challenging segmentation. Decision making is shifting. Current budgeting and procurement models are being cast aside. Customers are intensifying self-research, and engaging vendors far down their buying cycle. "Selling" is morphing into "Engaging". Only sales teams that make this transition quicker will drive faster growth by monetizing the opportunity early. While this transformation is unlike what we've seen so far, B2B selling has evolved radically over the last two decades. Being a part ...