I love to think of new and useful applications and designs that the technology crew can realize into new products. But usefulness and success in social media is not only about cool technology and good-looking designs; it consists of a well-defined goal and purpose, a strategy to get you there and know-how amongst the people who manage the actual socializing online.
In the end it's all about information sharing with a purpose; creating dialoge and virality. That is my daily challenge as digital
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