I am a Product design - researcher - educator based in Delhi.
I'm very passionate about using design as a tool to change human behaviour and experience, working with a broad range of Indian and international companies and clients with one clear purpose - create true value for their users.
Founder and Director DESIGNBAIT :
An India specific consultancy providing strategic thinking & design solutions; using design thinking to innovate based on a deep understanding of socio-cultural cues, sense making and craft & technological acuity, ensuring practical implementation and measurable outcomes. We focus on creating solutions that sit at the happy intersection of users, cultures and market...