I belive innovation and user experience development should be embebed in the sales cicle process.
Technology helps in the enablement of any service, but people and processes should not be ignored. Service Design is often ignored and the experience provided to the user is tailored by technologists without business orientation.
As an IT consultant, I've developed architectures for Service Providers and Corporate Officess of Fortune 500 companies. Now, with my focus in business, I’ve learned to listen business needs,translate them into technology and new business models to generate user experiences that increase customer satisfaction.