At the beginning of 2009, I joined VivaReal to spearhead its operations in Brazil as a co-founder. Working from my tiny home office, I visited more than 1,000 potential clients, closing in person the first 25 contracts and initiating the commercial expansion in the country.
With the help of a small sales team in São Paulo, in 2011 we grew to 400 active advertisers and 25 employees. In 2012 I led the national expansion of the company, opening 8 new sales offices in 9 months, starting new operations all over the country. VivaReal grew to 100 employees and 1,500 active advertisers by the end of 2012.
In HR, I supported VivaReal to scale from 1 employee in Brazil in 2009 to 250 in the secon...