ºÝºÝߣ

Greater Salt Lake City Area, Utah United States

Branding & Marketing Executive / Branded Lines-US & Global Markets

Consumer Products

SPECIALITIES AND ACHIEVEMENTS Having a unique view into what matters — and what works — when capitalizing on drivers of business performance. Led global strategy and development for consumer brands (GE, Dunlop, Glidden, Rolls Royce, Dr.Martens), with increasing levels of responsibility and brand size. Partnered with global regions (Asia, Europe, Latin America and North America) to launch and promote product lines. - Analyzed and made product launch and brand architecture recommendations for new incremental opportunity. Using external sales and consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods. Resulted in product line estimated t