Personal Information
Organization / Workplace
Johannesburg Area, South Africa South Africa
Occupation
I help clients achieve Xponential growth by turning Big Data into Actionable Insights, Unique Customer Journeys & SALES!
Industry
Advertising / Marketing / PR
Website
http://www.modual.co.zaAbout
Magic happens where technology intersects marketing.
I LOVE marketing that is accountable, spend that is attributable, and successful initiatives that can be measured in the company's financials.
My passion lies in big data insights that are actionable, proactive and illuminating.
Exploring the unchartered territory where structured ERP data meets unstructured digital social result in individual customer journeys that target a segment of ONE!!
I am stunned at how advertising and marketing money is wasted.
Many companies can attribute at most 50% of their marketing spend.
I’m on a mission to rescue and find a home for the other 50%!
Marketing spend should be listed as a Cost of Sale a...
Contact Details