Creative and analytical marketing professional skilled in lead generation and customer lifecycle marketing. Experience in leveraging CRM and marketing technology, developing and executing integrated online and offline marketing strategies, leading content marketing, pioneering lead scoring models and customer segmentation strategies. Leads cross-functional teams to develop workflows and process to build scalable, measurable demand generation strategies for SaaS and subscription-based startups. Avid customer champion, passionate about blending the art and science of marketing to deliver customer value and measurable results. BBA, Marketo Certified Expert.
Specialities include:
- Content...
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