Worked for many years with a wide range of clients from American Express to Mercedes to Virgin, IBM, P & G and others, advising, training and writing copy.
Described in 2003 by the Chartered Institute of Marketing as one of the 50 living individuals who have shaped modern marketing.
Trained companies and at business schools all over the world from Shanghai to New York to Moscow.
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Written 6 books, out in 17 languages; worked in 53 countries. Written over 1,000 columns for a number of publications.
Started a number of companies, all related to marketing, and am chairman of 4.
Recognised for Lifetime Achievement by Caples Awards, New York. Indian Direct Marketing Association, Ame
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