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Springfield, Missouri Area United States

Assistant Professor at Missouri State University

Advertising / Marketing / PR

EXPERTISE Like BASF, I don't make a lot of the product you buy; I make a lot of the products you buy better through my RAILS Approach®: refinement, analysis, improvement, language, and systems. I'm a hybrid marketing and management author and consultant with particular interest in sponsorship and promotions (especially in sport business), policy development, vision/mission development, and marketing campaign development. RESEARCH INTERESTS My research focuses on the empowerment of postmodern sports fans, the breakdown of the invisible wall between them and the games, & the evolution of sport business practices as a result. I call this phenomenon Sportarchy, which encompasses 3 dimension...