Personal Information
Organization / Workplace
San Jose, California United States
Occupation
Integrated Marketing Campaigns
Industry
Advertising / Marketing / PR
Website
http://www.eBay.comAbout
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I am a driven, analytical, and creative marketeer with the following qualifications:
3+ years of managing Integrated Marketing campaigns.
Campaign strategist and lead for eBay's seasonal integrated marketing campaign. Utilized external and internal research data to create overall strategy for the seasonal marketing campaign (i.e. Mother's day, Back to School), which involved determining: inventory and merchandising, target audience, marketing mix, and creative style/theme for the campaign.
Worked and coordinated tactics/strategy across 12+ teams to launch a fully integrated campaign, encompassing the following channels:
- Social Media
- Mobile Mark...
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