• I'm the founder of Trajectory, a strategic branding and marketing agency.
•ÌýPrior to starting the company in 1999, my professional experience included brand consulting, client-side marketing and advertising account management.
– Brand Consulting: EVP, Management Board member at Interbrand, the world's most influential
brand consultancy; President of Sawtooth Branding, which was a division of Sawtooth
Advertising.
–ÌýClient-Side Marketing: Increasingly senior level positions working on both established brands and
new products at Beiersdorf and L'Oreal.
– Advertising: Media and Account Management at FCB, Marschalk and DMB&B.
• Outside the office on the profession...