Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Precision & CRM Marketing Manager for Western Europe at The Coca-Cola Company
Industry
Consumer Products
Website
About
18+ years experience steeped in digital marketing as well as CRM.
Nowadays Precision & CRM Marketing Manager for Coca-Cola Western Europe, focused on the strategic development and management of Relationship Marketing across the Coca-Cola portfolio in 14 countries (GB, France, Germany, Spain, Portugal, Benelux, Nordics), covering disciplines including data strategy, CRM, data driven marketing, database management, data analytics and SEO.
2015-2016 Chairman of the Board from the Spanish chapter of the Mobile Marketing Association.
Previously I was Consumer Digital Manager at Coca-Cola Iberia developing digital & mobile strategies for all The CocaCola Company portfolio (Coca-Cola, Coca-Co...
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