Experienced telco professional in product marketing & management. More than 11 years of working experience in leading mobile operators in Malaysia. Joined the big data & analytic bandwagon a year ago as a marketing consultant for mobile operators in APAC region. Focus on marrying knowledge in mobile operators' products, marketing & business processes with big data analytic for driving telcos' business growth, marketing automation and customer experience management. Meticulous in nature and a natural 'bridge' for the business and technical teams. Off-work is a firm believer of healthy lifestyle who constantly strive for work life balance.