Strategic Designer, Service Innovation Leader, UX Global Shaper, Startup Mentor & Design Thinking Pioneer.
I have been designing software, websites, appliances, devices, and services that are used by millions of people every day around the world. I have been working with user research, design thinking, UX strategy, service design and interaction design for global brands since 1995.
In the early 2000s, I was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil.
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