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Munich Area, Germany Germany

Sachbearbeiterin in der Marken und esign Abteilung at Weickmann & Weickmann

Education

[Selected papers] Baek E. (2010) 'The Pleasures and Perils of Social Media'. Design Management Review Vol 21, No.1, p.24-29 Baek E. (2006) 'Stories: The Way We Inspire Ourselves and Each Other’, Design Management Review, Vol. 17, No.3, p.377-91. Baek E.(2005) ‘Dancing Cows and "Enjoy By" Dates’, Design Management Review, Vol. 16, No.1 p.62-67 Baek E. (2009) ‘Growing business through evolving stories: Innocent Drinks-Ten years on’, The International conference on ‘Best of Class: Balance of Theory and Practice in Design Management’, Design Management Institute and Korea Institute of Design Promotion, Korea Baek E. (2008) ‘Thinking “narratively”: the role of narrative in design thinking, Int...