liane Alhadeff, owner at Future-Making Serious Games and an executive partner at E-Guru, is acknowledged worldwide as a thought-leader in the fast-growing Serious Games Market. Author of the Serious Games Market, Serious Games Experts and Future-Making Serious Games Blogs, and guest author at Future Lab’s Marketing & Strategy in the UK, her last fourteen years modeling of the Serious Games space has provided much needed insights for organizations introducing Serious Games & Simulations to make a company’s value proposition more compelling.