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Personal Information
Organization / Workplace
Milan Area, Italy, Lombardia Italy
Occupation
Product Marketing Manager
Industry
Logistics / Supply Chain
Website
About
As a member of a team of 10 people, I report directly to the marketing director. Main activities: - Product Management parcel (delivery services with focus on merchant e-commerce); - Market analysis and benchmark, customer insight, product positioning, go to market strategy; - New offering and customer value proposition, pricing and forecast, profit & loss; - Marketing Plan (yearly), marketing campaign (planning, execution, redemption analysis); - Customized e-commerce project, business cases and project management; - New product and services development, concept test, product launch; - Strategic plan, Business development, sales support, accounting; - Assigned marketing budget mana...
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