As a member of a team of 10 people, I report directly to the marketing director. Main activities:
- Product Management parcel (delivery services with focus on merchant e-commerce);
- Market analysis and benchmark, customer insight, product positioning, go to market strategy;
- New offering and customer value proposition, pricing and forecast, profit & loss;
- Marketing Plan (yearly), marketing campaign (planning, execution, redemption analysis);
- Customized e-commerce project, business cases and project management;
- New product and services development, concept test, product launch;
- Strategic plan, Business development, sales support, accounting;
- Assigned marketing budget mana...
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profit & lossmarketing and advertisingbusiness and economyswotmarketing planporterbreak even pointbusiness plan
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