PR, e-marketing, integrated marketing, event
Encore Chen has seven years of media and public relations experience. In-depth understanding of the Chinese media and experience in PR and digital approaches make her a valuable asset to multinational and national clients in China.
She led numerous marketing and public relation programs for a variety of clients. Her diverse industry experience covers a broad spectrum of consumer companies including Philips, Shanghai Home Expo, Unilever, Delta, as well as some automotive enterprises such as Shanghai GM, Land Rover, Jaguar. In addition, she has served some leading technology companies including Ericsson, 3M, KONICA MINOLTA and Fuji Xerox.
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