Media agency : Mindshare
from a TV buyer to a media account director between October 2001 to July 2007
first : tv buyer, then TV account executive (negotiate media rates with the advertising sales agencies, define the TV media strategy such as choosing the best channels but also best advertising locations regarding GRPs and the target)
then : Media account director : define the media strategy and propose attractive ways of advertising inside the media scope of work (sponsorship or cross media editorial contents)