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Hungary area Hungary

Media Manager

Advertising / Marketing / PR

Responsibilities: Defining media strategy. Being the expert in any media related questions in the organisation. Coordinate planning and buying in every campaign in close cooperation with media agency (ATL, media, online, retail, activation, social media, etc.). Measuring campaign effectiveness based on sales results, brand health tracking and other brand research. Drive (together with media agency) yearly negotiations with media channels, delivering maximum value. Manage the agency relationship from the pitch to everyday operation to yearly evaluation. Planning and managing marketing communications budget with the direction of Head of Brand. Coordinating media and budget related rep...