Develop marketing strategy and integrated campaigns to drive brand awareness, nurture client relationships and generate leads. Leverage a range of approaches including content marketing, blogging, social media, digital while partnering across functions and geographies to drive business impact. I approach challenges holistically, and use my creative problem solving skills, attention to detail, and hands-on approach to get the job done.
I am always interested in swapping marketing knowledge or recommending resources. Feel free to reach out to me at erika.fiest@gmail.com or stay in touch by following me on Twitter @erikafiest.