Dominos
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Dominos aims to increase sales and online profiles among 13 to 35 year old middle class customers craving inexpensive food quickly. Their plan includes promoting a monthly $3 specialty menu item to boost specialty sales. They will use search engine optimization, GoogleAds, social media with hashtag #Dominos3for3, online profiles, mobile apps, press releases and blogging with a $20,000 monthly budget split between paid search, marketing/PR, and online/mobile efforts.
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Social media advertising and its background
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Digital Marketing Strategy Sample_Small BusinessKatherine Lao, MPH
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The document proposes a digital marketing strategy for The Last Touch Bakery. It recommends optimizing their website for search, redesigning the site to better represent their brand, and implementing an email marketing and social media strategy. The strategy aims to establish repeat customers, become preferred vendors for event planners, and increase corporate business. Key tactics include website optimization, social media on platforms like Facebook and Instagram, and display ads on Google and LinkedIn. The budget is $500 per month. Future recommendations include expanding social media presence and focusing on macarons as a signature product.Shoestring Marketing
Shoestring MarketingMichele Affronte
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The document discusses low-budget marketing strategies and tactics. It emphasizes developing a marketing plan with a focus on strategy, segmentation, leverage, and measurement. Some recommended low-cost tactics include public relations, guerrilla marketing, social media, email marketing, search engine optimization, and branding. The key is to spend smartly and maximize effectiveness with the resources available.2-2-16-PC-s5-PRICE-SHOW-Animated
2-2-16-PC-s5-PRICE-SHOW-AnimatedSydney Hatch King
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The document discusses how social media and digital strategies have become essential for businesses to reach customers online, as exemplified by how major brands have shifted their marketing. It promotes social media management packages from an online team of experts, highlighting services like social media posts, ads, and search engine optimization that can help businesses engage with customers and get noticed.Multi-Channel Analytics & E-Commerce Success: A Case Study
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
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Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...
Walk in Your Donor Prospect's Shoes and Learn How to Drive Them to Action - R...RedEngine Digital
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Presentation Summary:
Come to this session and walk a mile in your donor's shoes. We'll walk you through the donor conversion funnel - from the donor's perspective - from awareness to engagement to transaction, and help you understand how to use specific tactics to create your ideal donor multi-channel funnel. You'll learn how content marketing, advertising, social media, mobile and conversion optimization collaborate and integrate to form the funnel that drives a prospect to become your donor.
Learning Outcome #1:
Understand what a donor prospect sees during the process of first becoming interested in a cause, through finding a nonprofit, and finally making a donation
Learning Outcome #2:
See how different marketing strategies impact each other and eventually lead to compounding results
Learning Outcome #3:
Understand how collaboration is vital to success and apply learned tips and tactics to your fundraising efforts
- Liz Murphy, Founder, RedEngine Digital @lizred
- Rosa Del Angel, VP of Strategy, RedEngine Digital, @rdelangel
- Brian Rogel, Associate Director of SEO and SEM, RedEngine Digital, @BrianRogel
Good-bye bad news Blog_fixed one
Good-bye bad news Blog_fixed oneJOYCE LIU
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Im an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. Good-bye bad news is a blog about faith, caring, supporting, and encouraging othersand any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I cant wait to hear from you!Final presentation, Trevor Cline 
Final presentation, Trevor Cline Trev23
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Olive Garden's 2014 digital marketing plan aims to increase awareness of its social media presence through a contest that offers prizes. The plan targets families, friends, and couples and uses Facebook, Twitter, YouTube and Instagram to communicate deals, photos and videos to consumers. The total annual budget is $220,000 to cover social media site costs and other digital marketing expenses.Adv 420 final
Adv 420 finalKristen Wozniak
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P&G outlined a digital strategy to increase engagement and sales. The plan was to increase traffic to their website and social media by 15% within 6 months through targeted campaigns. They allocated 35% of their annual budget to digital marketing including search, social media, and mobile. The goals were to reach key audiences like young parents through relevant content and commercials. They focused their SEO and paid search on high volume keywords related to their products and planned to increase spending during peak months to gain more clicks and traffic.Search & Social: Made Better Together - Mark Irvine
Search & Social: Made Better Together - Mark IrvineState of Search Conference
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This document discusses how search and social advertising can be better integrated to improve digital marketing campaigns. It notes that search and social have complementary strengths and weaknesses, with search having better engagement but less audience control, while social allows broad targeting but with lower engagement. The document advocates using remarketing and customer matching across networks to retarget past visitors. It also recommends using social data and trends to anticipate future search behaviors and better target search ads. The overall message is that integrating search and social targeting can improve performance for digital advertisers.Search & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherMark Irvine
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This document discusses how search and social advertising can be better integrated to improve digital marketing campaigns. It notes that search and social have complementary strengths and weaknesses, with search having better engagement but less audience control, while social allows broad targeting but with lower engagement. The document advocates using social data like interests and behaviors to improve audience targeting in search campaigns. It also recommends remarketing strategies across networks to keep people engaged in the customer journey. Overall, the key message is that search, display, and social campaigns work best when integrated and leveraging the same audience insights from each network.Revenue Diversification at The Day Pub Co: Roundtable 2014 Gary Farrugia
Revenue Diversification at The Day Pub Co: Roundtable 2014 Gary FarrugiaLEAP Media Solutions, a division of BlueVenn
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