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CRM professional with overall 9 years experience in B2C online & offline marketing development both on strategical & operational levels. In my portfolio there are launches & enhancements of loyalty programs for 16 food & non-food retailers, 5 global FMCG companies, 2 Russian e-commerce players.

ROI in CRM, Consumer LifeCycle, Cannibalization, Data Quality - are not just words from Board presentations for me, but day-to-day goals with visible achievements.
Whatever direct marketing KPI you may be unsatisfied with - I know how to reach your business needs and set-up consumer-centrict digital & offline environment.

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