Socialbakers is a global social media measurement and optimization suite with more than 2700 clients in 100 countries.
I lead a team whose end goal is to drive brand awareness and demand throughout the United States and Canada. Specifically, I oversee:
-Running a robust event program
-Customizing and creating content for North American campaigns and PR initiatives
-Optimizing campaign performance via strategic partnerships, demand gen activities
-Increasing brand awareness with social and digital efforts
-Delivering a successful PR strategy
-Sales enablement of North American representatives