Our achievement of excellence does not come from merely developing solutions or providing services to technological problems. Our clients want successful outcomes. Solving the problem presented is not helpful if it does not lead to a successful outcome. The difficult part, the value-added part we provide, is to understand how the issue/problem presented fits into a successful outcome.
We must listen. We must understand. We must know where our client is and where they want to go. Then, particularly when a client is under pressure, it is our job to help the client seize the opportunity for a successful outcome.