Personal Information
Organization / Workplace
Kuala Lumpur, Malaysia Malaysia
Occupation
Thinker & Tinkerer at Carat
Industry
Advertising / Marketing / PR
Website
About
DEFINING PERSONAL INGREDIENTS:
Curiosity, Empathy, Imagination, Energy
PROFESSIONAL SUMMARY:
12+ years deep expertise in shaping brand strategy through conception, cultivation and curation of ideas through the study of cultural, social and technological changes in the consumer landscape.
Proven ability to collaborate with multidisciplinary teams across companies, geographies and cultures in leading a wide range of ideation initiatives and fully integrated campaign development sessions involving multiple media delivery platforms.
Strong foundation in getting under the skin of consumer & cultural nuances through custom research methods including focus groups, ethnographic immersions as w...
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