Felipe Jordani
Personal Information
Organization / Workplace
Cologne Area, Germany Germany
Occupation
Global Email Marketing Manager at trivago GmbH
Industry
Technology / Software / Internet
About
Since 2010 working with Email Marketing, I specialize in every subject of it.
* Customer Intelligence;
* eCRM;
* Segmentation;
* Automation of Email Marketing campaigns;
* Customization of Email Marketing campaigns;
* SalesForce;
* Mobile (SMS and Responsive Email);
* Retargeting;
* Remarketing;
* Return Path tools and sender certification process to optimize delivery and deliverability;
* Advanced knowledge in trigger tools of some major ESPs, such as Experian, Emailvision (Smart Focus) and Exact Target;
* Management of creation team, data base and development;
* Among other skills and expertise;
In all projects of eCRM that I'm involved, I always try to focus on three points, which ar...
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