Over 7 years experience advising blue chip clients (Sony, Netflix, Unilever, NFL, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play in influencing it. Currently focused on helping brands connect with youth audiences in a rapidly changing world. Contributor to The Guardian, The Times, Campaign, The Drum and more. Speaker at events like Cannes Lions, SXSW, Digital Shoreditch, ICEE, etc. Outside of work I'm an aspiring screenwriter, a rugby fanatic, and a music geek.