Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
International Branding and Communications Executive
Industry
Advertising / Marketing / PR
Website
http://grey.com/brasil/About
As the former Chairman and Regional Director of Grey Advertising Latin America, Riccardo was a driving force behind Grey's aggressive growth and expansion in the region. Under his leadership, he instituted important changes and initiatives that included raising the agency’s Creative profile, investing in Strategic Planning, and transition Clients and the Agency into the Digital and Mobile space. Under his tenure, Grey Latin America grew +35% in revenue, doubled its profit contribution, and garnered 25% of the group’s global creative awards.
He started his career in 1985 at Saatchi & Saatchi, New York. He moved to Grey in 1989 and was soon off to help Grey expand offices in Madrid...
Contact Details