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Brand Love is in the Heart Physiological Responding to Advertised Brands
Brand Love is in the Heart Physiological Responding to Advertised Brands Brand Love is in the Heart Physiological Responding to Advertised Brands
Brand Love is in the Heart Physiological Responding to Advertised Brands
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How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
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Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry
Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industryStuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry
Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry
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