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Brand Love is in the Heart Physiological Responding to Advertised Brands
Brand Love is in the Heart Physiological Responding to Advertised Brands
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How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
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Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry
Stuck in a crisis An experimental study of the relationship between crisis response strategies and post crisis brand equity in the fashion industry
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CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE
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What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
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The Effect of Viewing Posts in Online Brand Communities
The Effect of Viewing Posts in Online Brand Communities
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