Senior Global Digital Director - Mobile Medical Device apps, sensors and ecosystem
Industry
Medical / Health Care / Pharmaceuticals
Website
About
A Chartered Marketer specialising in digital strategy & marketing communications, social business and emergent technologies with over 15 years鈥� experience at international level, working for FTSE100 companies on B2B, B2C and C2C initiatives. Extensively utilising data especially social/analytics data to develop and enhance global/local marketing strategies and technology initiatives. Two areas of current focus are on social marketing, especially within regulated industries and medical device software applications and smart device/wearable integration.
A recognised authority in healthcare digital marketing, frequently speaking at international conferences on digital marketing, emergent te...
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