Personal Information
Organization / Workplace
Greater Los Angeles Area United States
Occupation
Director - Marketing, Research & Sales, Center for Energy Sustainability & Economics
Industry
Advertising / Marketing / PR
Website
About
Frank Mercado has 15+ years experience in high-value sponsorship sales, advertising, marketing, product development, project management and market entry initiatives across commercial areas in Energy, Resource, Banking, Payments, Technology and Infrastructure verticals; brand ambassador; international focus; journalistic, B2B and direct marketing skills; Proficiency with cross-media research and marketing mix modeling techniques; Fluency with core media tools (ad servers, syndicated and first party research), as well as leading industry vendors across online and offline media, social, website, audience targeting, research and attribution; Strong analytical skills including reporting, buil...
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