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Greater Los Angeles Area United States

Sr. Director, Communications

NGO / Public Service

Oversee a diverse portfolio of organization needs, from content creation to asset management, ranging from events and program development, online and offline publication creation, curation and dissemination. • Direct annual Rose Parade project including float design and execution, fundraising, sponsorship, patient outreach, public relations, and event logistics. Revitalized the project in line with new communications strategy, telling patient stories to an audience of 90 million. • Created community-based wellness program to engage neighboring cities in fitness, nutrition and health vigilance through a “healthy competition,” exceeding program goals by 400%.