Personal Information
Organization / Workplace
Coimbra Area, Portugal Portugal
Occupation
CMO na Acsendo
Industry
Technology / Software / Internet
Website
About
I’m passionate about Marketing and I’m also an avid learner, so here’s 6 things I’ve learned while working for a SaaS startup:
1- Onboarding: A clear UX helps a great deal, but I found it is vital to always be looking for possible confusion areas in order to solve them. Toying around with our app’s analytics has been fun as hell, also tiring as Dante’s inferno, but so worth it.
2- Communication: Technology, marketing, sales, and design can’t operate as islands inside the company. Sometimes, I found myself ferrying information around the archipelago, but the key is to promote a sharing culture!
3- Be quick acknowledging errors: By quickly owning up our mistakes and explaining how the te...
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