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Milan Area, Italy Italy

Head of Analytics & Lead Data Scientist at MRM//McCann

Advertising / Marketing / PR

* Managing the Analytics team in MRM//McCann involved in several projects involving Advanced Analytics on Digital (web, social, unstructured data), Machine Learning, Visual Reporting with Tableau and CRM activities with Siebel and Salesforces. Main open projects atm in automotive, financial services and large-scale retail sectors. * Responsible of developing "Drive-2-Analytics": a corporate-level data strategy project roadmap which includes interactive workshops, KPI design sessions, data sources modeling and visual reporting design. The data strategy process is held using the agile methodology and the preferred output is a Visual Reporting suite using Tableau, Domo or QlikSense. * Resp...