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Chennai Area, India India

Lead - Digital Analytics at Softcrylic (Omniture/Sitecatalyst, Google Analytics)

Technology / Software / Internet

1) Web Analytic - Area of Expertise currently. 2) Driving Business Intelligence through web analytic: Tracking & analyzing web site performance, trends, paths and results of online marketing initiatives to provide data driven business intelligence. 3) Analyzing the current performance on the client website and preparing ad-hoc reports. Specialties: Web Analyst- Omniture SiteCatalyst, Discover, Report Builder, Facebook Insights, Keynote and Google Analytics. 4) Own and manage the Digital Strategy across versatile campaigns. Develop, manage and execute the online marketing programs and strategies - w.r.to SEO/ SEM campaigns, PPC pay per click, search engine advertising, SMM/ SMO, p...