The document introduces a new luxury lifestyle magazine called "Rest Magazine" that will be produced by W2B Publishing LLC. The magazine will focus on upscale boutique hotels, resorts, spas and restaurants. It will target the 49.3 million people in Generation X and younger generations with a total buying power of $1.4 trillion who spend heavily on travel and luxury goods. The founders have created a business plan and raised $100,000 in angel funding to launch the first issue of Rest Magazine and a accompanying website to generate revenue from advertising.