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Cobalt, a component of the ADP Digital Marketing group of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America's leading provider of automotive marketing services. For over 16 years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. The organization offers a comprehensive set of highly effective and efficient marketing solutions and services, delivers seamless shopping experiences to consumers, and high quality sales opportunities to dealers.

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