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Rome Area, Italy Italy

Director at PwC Italy | Experience Centre Leader

Apparel / Fashion

I currently lead the Experience Centre project in Rome. Our new Centre opened in October 2016 and houses 20 international Experience professionals and has been designed and built to be the co-creation Centre of excellence for our clients and partners in Central Europe. I previously co-led Innovation Design in PwC's Experience Team in London and have an extensive background as Creative Lead in some of the world's foremost Brand Design and Communication agencies. Immediately prior to joining PwC, I was the Creative UX Lead on the Digital Transformation Team at British Airways. I'm a hands-on designer and believe that the end-user (whether designing physical or digital products) should be ...