Aside from being a marketing generalist, content creator and curator, being a brand raconteur is what I do best. Just as successful sales people are good listeners, adept storytellers are good observers. I thrive on finding the good in people and situations and then finding the right words and illustrations to depict that good in the most compelling and persuasive way.
Finding a balance between creative storytelling and business objectives is a challenge I readily accept, always with a goal to abandon commonplace thinking and business cliches.
Pretty pages and clever words aside, if, at the end of day, it doesn't help shorten sales cycles, win the pitch or build trust with clients, p...
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