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Path Intelligence? So, the point is this – the way you measure the success of a shopping centre is pretty simple – location, architecture, retail mix, and marketing. There’s nothing else that separates a dog from a miracle. One the centre is built, the first two are done. You’ve made the million dollar decisions. After that, you have to make the retail mix right for your demographic. It has to be fresh. It has to be laid out so that visiting the centre is a journey. It has to be constantly evolving, so there is always a reason to come back. It can’t just be stores – it has to be a destination, a place to go, and there has to be a sense of mystery – what might be happening t...

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