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After a year and a half working as an engineer in an industrial consulting firm I left to co-found Popimeida. In late 2007, when Facebook opened up its API, we identified an opportunity, took it to market and started selling "Facebook". 

We began to develop various products we would later licence to agencies and the like. This approach allowed us to gain significant traction within the realms of Social Media both locally and abroad. Our offerings expanded to the full spectrum of services around social media offering our clients complete holistic solutions.

In late 2011 we sold a stake of the company to the Creative Counsel, South Africa's biggest below the line marketing agency employi...

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