Personal Information
Organization / Workplace
Provo, Utah Area United States
Occupation
Stephen Mack Covey Professor of Marketing/Entrepreneurship & Co-founder/Board Member of Xvoyant.com
Industry
Advertising / Marketing / PR
Website
http://www.boomstart.com/About
Rhoads is currently the Stephen Mack Covey Professor of Marketing/Entrepreneurship at Brigham Young University and Co-founder of Xvoyant.com
As an active researcher in sales and boundary spanner performance, his work focuses on factors that influence sales performance and engagement. In marketing management, his interests include developing smart technology for effectively managing customer and employee burnout, retention, and engagement. He has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science In...
Contact Details